For the existing line of high class fine porcelain, we created the brand name auratic.
A combination of a word together with a graphic symbol. The brand name is an artificial word, not existing in any language, easy to protect under international patents.
-The 1st part derives from "aurum", the Latin word for gold
-The 2nd part "tic" is an ending like in the word "fantastic"
-"...tic": creates a rising tone of the voice, a positive sound.
-"...tic": is like the sound of clinking glasses
The brand is a classic combination of a name and artwork with 3 elements. It combines calligraphic brush strokes with the mark designation.
In May of 2012, the brand of “auratic” got the certificate of “Chinese Famous Brand”
China Imperial Porcelain is a proposal for the future high-end bone china for the European market should be associated with:
-Simplicity as a sign of discreet understatement
-Shiny white gold for the letters, dark blue for the words
-The big i-dot underlines the symmetry axis of the branding
-It acts like a crown on the top of the logo
-The image of high class European porcelain manufacturers like KPM etc.
-The idea of the ancient China, the emperor's court yard
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